Top 10 Small Business Website Marketing Tips

May 23rd, 2011 | By | Category: Small Business
Many small businesses find it hard to manage their websites. The following tips will help you maintain a successful website which hopefully will impact its success.
Content – this is a crucial part of any search engine algorithm, without this a website is useless in the eyes of a search engine. Search engines look for content (data) that can be indexed. The more content you create the more the search engines need to index. Don’t just write content about anything, keep it on topic and product related.
Freshness – having lots of content is great, but up to date relevant content is even better. Search engines monitor websites based on how frequently they are updated. The more often it changes the better your website will rank. Think of it similar to news websites, their articles are always at the top of the search results.
Black Hat – try to stay away from dangerous tactics sometimes supplied by marketing agencies. The search engines in time figure out the methods used and your sites rankings could be damaged.
Links – this is a huge factor in search engine algorithms. Popular websites have lots of links from forums, blogs and news. It is important that you try to get links wherever possible through different methods e.g. when a news article is published about your product, or when someone reviews your product.
Structure – keep your website organised using categories, tags and dates. As your website grows you will need to be able to maintain it without getting a headache!
Coding – poorly coded websites have a good chance of being hacked, not appearing in the search results correctly and generally returning errors to users. Follow coding standards such as W3C
URLS – should be kept short and sweet. It is also useful to use dates for blog entries and this will help you order your posts.
Style – website look can play a big part in whether a consumer is prepared to buy your product. If they feel unsafe or don’t understand the website your chances of conversion into a sale a pretty low!
Images – although they can’t be indexed in the same way as content, it plays a role in advertising the product. It doesn’t matter how amazing the product is, online consumers will want to see the product before they purchase.

Many small businesses find it hard to manage their websites. The following tips will help you maintain a successful website which hopefully will impact its success.Content – this is a crucial part of any search engine algorithm, without this a website is useless in the eyes of a search engine. Search engines look for content (data) that can be indexed. The more content you create the more the search engines need to index. Don’t just write content about anything, keep it on topic and product related.Freshness – having lots of content is great, but up to date relevant content is even better. Search engines monitor websites based on how frequently they are updated. The more often it changes the better your website will rank. Think of it similar to news websites, their articles are always at the top of the search results. Black Hat – try to stay away from dangerous tactics sometimes supplied by marketing agencies. The search engines in time figure out the methods used and your sites rankings could be damaged.Links – this is a huge factor in search engine algorithms. Popular websites have lots of links from forums, blogs and news. It is important that you try to get links wherever possible through different methods e.g. when a news article is published about your product, or when someone reviews your product.Structure – keep your website organised using categories, tags and dates. As your website grows you will need to be able to maintain it without getting a headache!Coding – poorly coded websites have a good chance of being hacked, not appearing in the search results correctly and generally returning errors to users. Follow coding standards such as W3CURLS – should be kept short and sweet. It is also useful to use dates for blog entries and this will help you order your posts. Style – website look can play a big part in whether a consumer is prepared to buy your product. If they feel unsafe or don’t understand the website your chances of conversion into a sale a pretty low!Images – although they can’t be indexed in the same way as content, it plays a role in advertising the product. It doesn’t matter how amazing the product is, online consumers will want to see the product before they purchase.

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